Job Description
Job Description
Company Description: ALEKO is a growing company that began as a small, family-owned business in 2005 and now serves customers across the United States, Canada, and globally. The team is composed of collaborative professionals with diverse skills and a shared commitment to quality.
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Key Responsibilities
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SEO & Content
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\n - Develop and execute SEO strategies to improve organic search visibility, traffic, and keyword rankings.
\n - Optimize website content for traditional and AI-powered search, including Google, Bing, and emerging AI search experiences.
\n - Conduct regular technical, on-page, content, and competitive SEO audits and provide actionable recommendations.
\n - Identify and resolve e-commerce SEO opportunities related to product pages, category pages, internal linking, faceted navigation, and structured data/schema.
\n - Perform keyword research and identify opportunities for new and existing website content.
\n - Develop strategies to improve rankings for priority e-commerce product pages, category pages, and blog content.
\n - Write and optimize SEO-focused blog articles, landing pages, category pages, and other website copy.
\n - Refresh and optimize existing content based on search performance and keyword opportunities.
\n - Monitor organic search performance, keyword rankings, traffic, conversions, and other key SEO metrics using tools such as Google Search Console and Google Analytics 4.
\n - Stay current on search algorithm updates, AI search developments, and SEO best practices.
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Paid Advertising
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\n - Own the strategy, execution, and ongoing optimization of Google Ads campaigns.
\n - Manage campaign budgets, bidding strategies, keywords, audiences, targeting, and ad copy.
\n - Manage relevant Google Ads campaign types, including Search, Shopping, Performance Max, and remarketing.
\n - Manage and optimize Google Merchant Center, product feeds, and Shopping campaign performance.
\n - Analyze campaign performance and optimize toward ROAS, revenue, conversions, and other business goals.
\n - Conduct paid search keyword and competitive research.
\n - Maintain accurate conversion tracking and measurement across Google Ads and Google Analytics 4 to ensure reliable performance reporting.
\n - Identify testing and optimization opportunities to continually improve campaign results.
\n - May support Amazon Ads and other marketplace advertising as the role develops.
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Additional Digital Marketing
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\n - Support social media scheduling, content publishing, and maintenance of the content calendar as needed.
\n - Write or edit captions and coordinate existing photo, video, and graphic assets for social media content.
\n - Support email marketing campaigns using established templates and creative assets as needed.
\n - Write and edit email copy, including subject lines, preview text, and calls to action, when required.
\n - Support additional digital marketing campaigns and initiatives as needed.
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What Success Looks Like
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\n - Improve organic traffic and rankings for priority product and category pages.
\n - Grow Google Ads revenue while maintaining or improving target ROAS.
\n - Identify and implement SEO opportunities that translate into measurable revenue and conversions.
\n - Maintain accurate tracking and provide clear, actionable performance reporting.
\n - Continuously test and improve campaigns, landing pages, and content.
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Experience & Qualifications Required
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\n - 2+ years of hands-on SEO experience: including keyword research, on-page optimization, content strategy, and website auditing.
\n - 2+ years of hands-on Google Ads experience: with direct responsibility for campaign strategy, management, and optimization.
\n - Demonstrated ability to improve organic search rankings and traffic through SEO strategy and execution.
\n - Experience writing and optimizing SEO-focused blogs, landing pages, and website content.
\n - Strong understanding of current SEO best practices and search engine ranking factors.
\n - Familiarity with AI search optimization and evolving search behavior, or a demonstrated ability to stay current with emerging search technologies.
\n - Experience analyzing SEO and paid advertising performance and translating data into actionable strategies.
\n - Strong writing, editing, and proofreading skills.
\n - Strong attention to detail and ability to manage multiple projects and marketing channels simultaneously.
\n - Experience with social media publishing and email marketing platforms is preferred but not required.
\n - Amazon Ads experience is a plus but not required.
\n - Benefits include health insurance, dental insurance, 401(k) matching, and paid time off.
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